Iconic signals
In case of a sea food place in the shack upstairs, I propose an iconic / Instagram friendly Sardine sculpture in shiny chrome color. It will shine all day, bring light and can be used during parties as a playful mirror for the spot lights.
DINER TIME
WORK IN PROGRESS
This space will be dedicated to the carpenters, who will be able to retrieve this document directly once it has been cleaned up and fully rewritten digitally (not handwritten).
I will include a construction proposal, with technical drawings, focused on achieving the most cost-efficient version of the shack.
Regarding the shutters, I will also prepare simplified, lower-cost alternatives in case budget constraints require it. The drawings will be completed in advance, and the final choice can be made based on the available budget. This way, you will have concrete options.
Two versions will be provided:
– a rounded version, more complex to build
– a simpler, more minimal version, which will also be the most economical
Both options will be available for review and decision.
DINER TIME
Arrival & Sensory Experience
Arrival must activate the senses immediately.
Aromatic dune plants integrated at the entrance.
Rosemary, herbs used in the kitchen.
Guests should be able to touch the rosemary and smell what will later appear on the plate.
Vegetation marks thresholds:
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Entrance points.
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Path toward the beach.
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Transitions.
Terracotta outside connects with terracotta inside.
INSPIRATIONS for light set
For the set and lighting design, I propose a mix of fixed and versatile lighting solutions.
First, I suggest installing powerful beam fixtures in strategic locations — particularly at the corners and key angles of the buildings — to emphasize architectural volumes and define the property’s overall presence. These beams should be strong enough to structure the entire site visually and create a clear nighttime identity.
In addition to the fixed beams, I propose a wireless lighting scheme using Astera Titan tubes (2m or 1.5m). The advantage of these fixtures is that they are battery-operated, fully programmable remotely, and do not require permanent cabling. We would install discreet, permanent mounting points on the building structure. These mounting elements would remain virtually invisible during the day.
When an event is planned, the process becomes simple:
The tubes would be pre-charged in a technical room using standard power supply. Since they run on battery, no external wiring is required on site. The fixtures can then be clipped into their designated mounts quickly and securely. When not in use, they are stored safely indoors, protecting them from weather exposure and maintaining a clean architectural aesthetic.
An alternative approach would be to install a fully fixed bar lighting system. However, my concern is that such a system would remain visible during the daytime and may compromise the visual purity of the site. This is why I recommend using the Astera tubes only when needed for events, preserving the daytime elegance of the property.
For operation, during events it would be necessary either to bring in a technician or to train a team member in advance with professional supervision. The system would require a lighting console, an iPad interface, and a monitor for control and adjustments.
It would also be possible to bring a technician beforehand to fully pre-program the entire site. This would allow the venue to operate on a plug-and-play system, giving autonomy to the restaurant teams without needing a technician for every event.
VISION
Concept Vision
1. A Light Signature on the Coast
This place should reflect light and give light back to the beach — in sunshine and in grey weather alike.
It is conceived as a beacon: luminous, generous, almost like the harbor’s lighthouse.
The exterior embraces sea elements.
A screw that rusts, weathered boards, slightly uneven planks — these are not flaws. They are proof of life facing the sea. Salt, wind, time: they are collaborators. In Mediterranean beach culture, white paint is a tradition. It forgives, it reflects, and it performs small miracles.
Handmade terracotta pots. Handmade ceramic plates. Sculptural, slightly twisted olive trees. Nothing overly polished. Everything alive.
2. Mediterranean Warmth Meets 50s–60s Riviera Precision
The atmosphere blends two Mediterranean languages:
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Warm, sensory, culinary Mediterranean (olive trees, terracotta, tactile materials).
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Italian Riviera / Saint-Tropez 50s–60s graphic clarity: clean lines, bold generous stripes, strong whites, and one precise yellow.
Yellow and white structure the project:
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One zone dominated by yellow.
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One zone dominated by white.
The palette must feel sun-infused — even when the sun is absent.
3. Material Strategy: Generous, Not Numerous
Very few elements.
But chosen boldly.
Not many types of plants — not many tiny pots. A very deliberate minimalist grouping and generous entrances with big green leaves mixed with the Olive tree signature(?) Not decoration — statement. Tree types: Olive tree, Banana tree, Lemon tree.
Touches of subtle shine (chrome, cutlery references, perhaps one precise leather piece, one found object).
One strong gesture. Not ten.
Objects must feel aged intelligently. Nothing should feel brand new.
Patina must be staged deliberately — like a film set — to give time and memory to the space.
Mediterranean life does not exist without wear.
I'm thinking an XXL steel, shiny, silver fish on top of the bar upstairs could be a possibility. To explore.
4. Spatial Hierarchy
Upper floor (rental space):
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Minimal.
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Calm.
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Almost zen.
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Light-dominant.
Lower floor (restaurant):
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Warmer.
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Slightly denser.
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More intimate.
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Cocoon-like.
Plates, tableware, textiles (napkins, tablecloths) should reinforce unity through the yellow–white dialogue.
Lighting inside should be softer — filtered through linen, touching cutlery, glassware and food with warmth.
5. Arrival & Sensory Experience
Arrival must activate the senses immediately.
Aromatic dune plants integrated at the entrance.
Rosemary, herbs used in the kitchen.
Guests should be able to touch the rosemary and smell what will later appear on the plate.
Vegetation marks thresholds:
-
Entrance points.
-
Path toward the beach.
-
Transitions.
Terracotta outside connects with terracotta inside.
6. Sound Identity
This is a flexible space.
It can host:
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A refined guitar–vocal or piano–vocal duo.
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A DJ with saxophone.
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Deep bass evenings.
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Or vintage-inspired, time-marking music.
The space must move naturally from aesthetic to festive without friction.
7. Bar & Signature Gesture
Ideas... The kiosk itself was inspired by a frosted lemon.
Its geometry echoes a citrus cut in half.
A signature lemonade or a signature frosted lemon could anchor the concept.
Simple. Iconic. Recognizable.
Core Principle
Modern in ambition.
Mediterranean in soul.
Luminous in identity.
Alive in imperfection.
This place is not about perfection.
It is about life.
Concept Vision
8.Staff & Human Energy
The staff embodies the balance of the place.
Impeccably presented, professionally trained, and dressed in garments with strong, clean lines in the restaurant’s yellow–white palette — yet never constrained.
Uniforms must be elegant but comfortable. Nothing rigid. Nothing theatrical.
They should feel at ease in their clothes.
Beautiful. Smiling. Natural.
At any moment, a waiter might take a few dance steps — never forced, never performed — simply because the energy allows it.
This is not choreography. It is atmosphere.
The team must understand the spirit of innocence that defines the place — and know how to play with it intelligently.
They are trained to read the room.
To sense when to elevate the mood — and when restraint is elegance.
This is not a Club Med.
It is a place where joy is possible, not imposed.
Summer
Swedish* summer
INSPIRATIONS & DIRECTIONS
Ideas for the inside - Without touching what has already decided.
WALLS PICTURES
A wall dedicated to wind in the hair, wet swimsuits, sunburned noses, fearless laughter — about love, salt on the skin and a little bit of madness. Here, innocence wins. If you don’t know how to do a cartwheel in the sand, you do it anyway.
And you see what happens.
VISUALS INSPIRATION
From sea to food
What follows is a visual and sensory exploration of the guest experience — a journey that begins outdoors and gradually unfolds inward.
Coming from a the beach: At its epicenter stands the kiosk. Through its yellow tone, it becomes a satellite sun: not replacing natural light, but amplifying it. Its color radiates outward, carried through beach chairs and striped cushions, through parasols and terrace details, then subtly migrating inside — in fine yellow trims, in table linens, in citrus notes, in foliage, in curated decorative accents.
The path moves from bold, generous, sunlit energy — festive and direct — toward something more refined and intimate. From radiant beach light to a more restrained, sensory glow. Indoors, light is filtered through linen and textured materials that soften, absorb, and warm it rather than reflect it. The experience evolves from vibrant openness to generous minimalism — always luminous, but increasingly tactile, atmospheric, and immersive.
GRAPHIC FOOD INSPO
OUTSIDE (Parasol feet could be in
dark wood to deam down the playful touch)
INSIDE (Integrating darker wood
for a less playful finish)
VISUALS EXPLORATION
FOR COMMUNICATION
Souvenirs...
Illustration test exploring a more nostalgic, summer-infused direction — evoking holiday memories with a soft touch of romance to temper the bold yellow-and-white graphic stripes.
...Gentle test
A slightly provocative visual, meant as a gentle test to see whether you’re comfortable pushing the concept in this playful direction, or if you’d prefer to cool it down and move toward something more calm, restrained, and chill.
So, in case you’re ever looking for visuals that are a little… out of the ordinary—for a party, an event, or any special occasion—this fish has already sparked an absurdly rich collection of scenarios in my mind. Should that kind of delightful weirdness be of any interest, I’d be more than happy to unleash it. .
Xtras
I am also sharing an older video. About 10 years old... It clearly needs to be refreshed — However, as we discussed, it could be interesting to define a precise visual language for video: refined kitchen captures during service, high-quality food packshots, and perhaps — this is a proposal — a subtle choreographic twist integrated into the communication. Something playful, intelligently staged, never forced.
This is simply an idea to put on the table — to be explored further if relevant.